Big Tech Is Redefining Healthcare Access — How Will We Respond?
Big Tech Is Redefining Healthcare Access — How Will We Respond?
Patients Don’t Remember the Algorithm. They Remember the How You Made Them Feel.
Patients don’t remember the algorithm. They remember how you made them feel.
I recently read IPG Health’s Healthcare Marketing Trends Shaping 2025 and Beyond and found myself nodding the entire way through. The article cuts through the noise about AI and makes a point I deeply believe in: the real competitive edge isn’t the AI technology itself — it’s the human outcomes it enables.
Demonstrating Authenticity is More Than a Brand Promise.
Demonstrating authenticity is more than a brand promise.